The Most Advanced Hyper-Personalised
Guest Experience

A family-run group, Kimirica Ventures nurtures innovation, delivers excellence & upholds commitments. Taking forward the legacy, identity & expertise in personal care, hospitality, IT & F&B

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Sahara Star, Mumbai has equipped itself with Prefme’s contactless hospitality technology to drive digital operations and offer a safe, seamless, and hyper-personalized guest experience.

Prefme’s state-of-the-art hospitality solution is the key innovation delivering the best and safest experience to guests at Sahara Star in a contactless way right from their smartphone.

The world’s first all-in-one contactless hospitality solution, Prefme was recognized by Hotelier India as the most innovative hotel technology powering the entire digital guest journey Pre, During & Post Stay.

The never-before contactless hotel experience solution, Prefme lives its vision to provide seamless hospitality to travellers and more profitability to partner hotels around the globe.

Prefme opens the gateways of the future of hospitality for the travel industry by enabling a fully contactless, seamless and hyper-personalised guest experience always…

Our directors are in the fight against the coronavirus pandemic and showing complete support by making thousands of bottles of sanitisers available to our Corona Warriors…

The world has been undergoing a major shift and the hospitality industry is no different. Changes are inevitable and the only way up to...

Live chat with guests has now become more of a mandatory feature for hotels than just a feature for added convenience. It is actually a phase where travellers look...

Food has always been and will always be one of the most important parts of a traveller’s overall experience. But with the new normal, certain changes are inevitable. And one such major...

QR codes have taken the hospitality industry by a storm. Wherever you go, including any bistro or restaurant, when you look around, you tend to see these QR Codes being used as a menu, a source of sharing information, for billings, etc.

Following a year and a half of lost travel, a lot of people are looking forward to new travel affairs in 2021. Most of them are more excited than ever to pack their bags and leave...

The global hospitality market’s recovery is much like a speculative game of chance. It’s like on one hand hotels are going all in and on the other they have no idea what the outcome will be.

Marketing has always been of paramount importance. With the change in time and need of the market, the strategies have taken a big shift over the years.

With the rise in usage of mobile tech in the hospitality industry, digital ID verification will become a base for protection against fraud.

The global pandemic resulted in altering the hotel industry operations drastically in order to keep guests and staff safe.

The hospitality industry trends are changing at a rapid pace. Mobile technology is becoming the center of the latest hotel technology.

The recent economic downturn gave hotels the opportunity to rethink and reset their sales and marketing strategies for 2021.

It is said that we humans recover best from the stress of our daily lives when our minds are drawn towards the natural environment.

Travel and hotel industries have been on a roller coaster ride in recent years. The worldwide coronavirus situation brought hard times along for everyone

As the COVID-19 vaccination drive is in full swing, by far a lot of people are either fully vaccinated or have at least taken their first jab.

The love for travel and the pain of not being able to travel have been the major components of the past year.

After numerous lockdowns and countless travel restrictions, people around the world have a pent-up restlessness to break the monotony

The vaccination drive has taken a highway and is moving with full speed across the nation and world over. Travellers all over the world

Changing guest expectations and demands are putting pressure on the hospitality industry to adopt new disruptive technologies that leverage the power.

Now is the time for all the hoteliers to prepare for the travel boom that this decade is going to witness. Being confined to homes for more than a year

The hospitality industry saw one of the greatest crises last year. Though there’s still a lot of uncertainty looming over businesses, a lot has got better.

Ushering into the new decade, into a new dawn, the hospitality industry definitely needs to adapt to the changing global paradigms and guest needs.

A new era in hospitality has begun – it’s the era of hyper-personalization. Recent studies have highlighted that millennials and gen-Z prefer ‘new experiences

The year 2020 brought a lot of restructuring in the travel and hospitality industry. Travel trends such as staycation and sustainable travel are gaining popularity

There’s no way to deny that hotels, hospitality, and the travel industry were the worst-hit by the COVID-19 pandemic last year.The world came to a standstill in 2020,

Since forever guests were presented with printed menu cards to find a dish that can satisfy their hunger. But today when hotels are trying to put everything

Creating memorable guest experiences is all about details and hotels have always emphasized offering personalized experiences even before digital technology was introduced.

Today customers expect a higher level of personalization, but businesses still find it hard to convert data and insights into productive actions.

The pandemic put everyone’s travel plans on hold. But, now when the lockdown is lifted and even the vaccine is here to prevent us from COVID-19

2020 was an eye-opener for the hospitality industry to reflect on what is working and what is not. It has become very clear that the technology

Even before the pandemic, people who were managing and running hotels wanted to have a better and smarter way of serving their guests.

Every technological innovation gives an opportunity to the hotel industry to reassess the way they operate and serve their guests. This is when innovative experiences are usually discovered.

The pandemic has impacted every industry drastically. Travel and tourism were amongst the most affected sectors in the economy due to the travel restrictions.

The in-room dining is the future of hotel restaurants. Mobile and online ordering is crucial for the success of your restaurant.

The hotel industry took a nosedive in 2020 after the pandemic impacted all the aspects of the industry.

For ages, the hospitality industry has been relying on paper-based processes for almost everything, be it getting the details of the guests to accepting payments

Now more than ever, hotels globally are seeking ways to increase turnover. But, in these challenging times hoteliers are struggling to find innovative

Restricting contact between staff and guests has become a major requirement in 2020 so far. Also, the new generations of guests wanting their.

So, everyone is saying staycations are the new vacations amid general public wariness around safety and travel restrictions.

Are you able to give your guests the type of personalization they expect from your hotel?

The world we live in is rapidly changing and technology has helped us stay connected to our personal and professional lives from the comfort of our homes.

Technology has significantly influenced and assisted hotels in managing their day-to-day operations. From online booking to smart rooms.

The coronavirus pandemic has drastically changed our lifestyle, exposing us to new challenges in the manner we meet and greet others and live our day-to-day lives.

Reminiscing the time around March 2020 - the initial days of panic when COVID-19 was declared a pandemic and the whole world came to a stop with all the travelling and commutation put on hold for an uncertain amount of time.

Technology has impacted all realms of the various industries equally. It won’t be wrong to say that today there is no industry that is not leveraging the benefits of the latest technologies.

Think about the companies that are known globally for their excellent customer service and you will find online chat as the key player of their customer service strategy.

The share of mobile hotel booking is constantly increasing. Are you using this trend to your benefit? 94% of leisure travelers switch between devices when planning or booking a trip. It goes without saying that one of these is nothing but a smartphone.

2020 turned out to be a nightmare for each one of us. The global disruption caused by Covid-19 has taken a serious toll on hospitality industry; on one hand it crippled the industry.

COVID-19 lockdown and travel restrictions brought an unprecedented plunge in occupancy for hotels all across the globe.