COVID-19 may boost direct bookings- are you ready?
Reminiscing the time around March 2020 - the initial days of panic when COVID-19 was declared a pandemic and the whole world came to a stop with all the travelling and commutation put on hold for an uncertain amount of time. Most of the travellers with standing reservations experienced frustrating customer experiences when they tried to process refunds, cancellations and credits. That frustration might outlive the pandemic itself and will put many travellers off using Online Travelling Agencies, at least for a while.
Now travellers would rather spend extra 30 minutes going through all the direct websites of hotels/airlines just to ensure they are being treated well in case of any other crisis like the COVID-19. The time and efforts put in booking directly with airlines and hotels for personalized and quick service will give peace of mind to avid travellers. Taking all this into consideration, there won’t be any better time than now to review systems like your website, hotel software, etc. to get online bookings up and running.
Here we are outlining important elements of a future-proof guest experience platform to assist you, and we ensure you that it will maximize direct bookings and ROI going forward.
What to look for in a hotel app - A checklist!
Mobile apps are the best go-to solution for almost everything. So, instead of spending huge resources on something as outdated as a website booking engine, get an app like Prefme to meet the expectations of today’s travellers for ensuring personalized guest experience and a simple, seamless and secure booking process to maximize conversions.
For online bookings, personal and payment data of guests is required, so protecting the integrity and privacy of that data is vital for both guests and your business. Choosing a secure system that includes SSL encryption, certified integrations and secure data storage with payment processors is very important.
Simple booking process
Complex booking processes result in higher rates of booking abandonment. The easier, the better. Prefme allows your guests to share their stay preferences at the time of booking, allowing you to suggest them a room that perfectly matches their requirements to offer them a super comfortable staying experience. Today, when 86% of guests want room selection based on their personal preferences, Prefme is exactly what you need. Besides, it keeps the booking process as easy as 1,2, 3. The 3 steps are: 1. Suggest a room to your guest according to preferences, 2. Guest selects the room, 3. Room allotment confirmation.
Direct bookings have a lower cost of acquisition as compared to bookings you get through OTAs that charge commission. If your guest experience platform allows guests to make direct bookings, it is important to ensure that it is commission-free in order to get the maximum profit. This can make a huge difference to your bottom line, especially when your direct channel becomes widely accepted by your guests.
Customizable to your brand
The guest experience platform should provide a degree of customization with the hotel theme look. Prefme allows you to showcase all services like restaurants, in-room dining, spa & activities and enables booking through guests’ mobile, to reinforce branding and build trust and credibility.
Identifying patterns and discovering actionable insights is something very crucial to measure the success of your strategies and identify areas of improvement. Automatically generated reports should provide insights into guest choices to help you plan your future promotions or offers accordingly and always keep your revenue on the higher side.
The global spread of COVID-19 has changed many things globally. It is going to take a while for everything to be “normal” again and for different regions, it will happen at a different rate and in different ways. People will travel again with the same enthusiasm and joy, but it may take time for travellers to regain confidence in travelling. Meanwhile, leave no chance to ensure your property is ready to meet the future demands with a smart hotel app like Prefme that supports your customers through a simple, secure and seamless booking as well as hyper-personalized staying experience. Visit https://prefme.com/partners/ to know more.