Hospitality On A Road To Recovery Post Covid-19 Blues!

April 06, 2021

There’s no way to deny that hotels, hospitality, and the travel industry were the worst-hit by the COVID-19 pandemic last year. The world came to a standstill in 2020, travel was globally restricted, flights were grounded, and hotels and restaurants stayed mostly vacant. And when things started to pick up again, the world was hit by a major second wave.

The Road to Recovery!

It is pretty evident that it’s going to be long before hotels reach the pre-pandemic profits and occupancy rates. But now since the vaccination drive has begun, a lot of people who feared travelling will start to travel again. So, there’s a ray of hope that bookings and revenues will see a correction by the end of 2021 and by 2022 things will get back to normal.


Recent research by Deloitte Canada concluded that while facing a crisis or a pandemic, the masses tend to spend less on travel and restaurants, and more on groceries and digital services. From the past experiences of the Dotcom Bubble Burst, the SARS outbreak, 7/11 World Trade Center attack, and more such crisis that sent a shockwave across the world, it was realized that the hospitality industry had to focus on business from domestic travel, create promotional packages, and reassure the guest trust through safety measures. Although, a lot can be learned from the past but the impact & reach of COVID-19 was beyond anyone could imagine, and which is why a complete overhaul in processes and operations is called for.

The emergence of the tech-savvy traveller!

With nations being locked down and movement restricted, a lot of people resorted to technology to stay connected with loved ones, kill days of boredom through online entertainment, and even to get their basic supplies delivered at home. Now when travel has resumed, hospitality technology and hotel apps are the new guiding light for every traveller to stay safe, contactless, and organize their vacations in a personalized way.

Mobile check-ins and checkouts have become a mandate these days for any hotel to attract travellers globally. The new age travellers have become super-tech-savvy and to service their needs hotels need to take a leap with the digital technology of the future.

About Prefme Partner

The Prefme app thrives on the concept of enabling hotels to deliver contactless and hyper-personalised guest experiences. Prefme is the world’s first user-powered universal hotel app that allows your guests to do more than just online check-ins and checkouts. With Prefme, your hotel gets featured to travellers across the globe which helps with more direct bookings. Using the innovative features, your guests can order food in the room, chat with hotel staff, and place service requests while you get access to their in-depth eating and staying preferences to completely personalize the in-room amenities, ambience, meals, and much more. This novel concept is the most tech-friendly solution that helps to make travel and stays completely contactless, safe, and seamless. Moreover, you can get all this without any capital expenditure. A win-win for both, you and your guests. So, contact now to get started.

Download the Prefme app now