How to gain higher profits through future-ready hospitality tech?
Changing guest expectations and demands are putting pressure on the hospitality industry to adopt new disruptive technologies that leverage the power of analytical insights gained from past purchase behaviour, preferences, and choices. Especially in this new decade, capturing and utilizing insights from smart analytics can turn out to be highly lucrative for hotels. Luxury hotels that convert guest data into actionable insights effectively are able to streamline operations, boost revenue, and elevate the guest experience. Let’s see how modern hospitality tech offers endless avenues of growth and success for hotels –
Easy Direct Bookings & Reduced OTA Commissions
Guest data can be invaluable to hotels when it comes to driving more direct bookings. According to a recent hospitality report, 51% of hotel bookings were made via Online Travel Agency (OTA). Hotels generally share 15-30% of the booking amount with OTAs. This is where a guest app that allows connecting directly to a hotel helps to surpass this commission and improves profitability. At the same time, it is easy to gather the necessary information related to guests which makes targeted marketing a lot easier.
Better Revenue Generation Opportunities
Whether the hotel wants to run an email marketing campaign or send in loyalty offers or even push off notifications based on guest interests – all this becomes a lot simpler and organized using tools provided in the advanced web-based hospitality portals. The segmentation of guests, filtering, designing targeted promotions and messages becomes highly cost-effective and keeps guests engaged. Hotels can easily inform about upcoming events and offers to make guests return back and enhance the overall loyalty. Thus, more and more opportunities for revenue generation are unveiled!
Streamlining Operations & Optimizing Expenses
Let’s take for an example what all a hotel can achieve from F&B analytics – planning the menu in advance, maintaining the optimal levels of inventory, minimizing food wastage, and delighting guests with meals based on their eating preferences. Smart Analytics are not only useful for the F&B department but for others like housekeeping, concierge, marketing, guest relationship, services management, etc. as well. It’s easy to segment guest groups, understand guest choices, and uncover actionable insights for inventory management and controlling expenses.
About Prefme Partner
The Prefme app thrives on the concept of enabling hotels to deliver contactless and hyper-personalized guest experiences. Prefme is the world’s first user powered universal hotel app that allows your guests to do more than just online check-ins and checkouts. With Prefme, your hotel gets featured to travellers across the globe which helps with more direct bookings. Using the innovative features, your guests can order food in the room, chat with hotel staff and place service requests while you get access to their in-depth eating and staying preferences to completely personalize the in-room amenities, ambience, meals, and much more. The Smart Analytics opens up new gateways of revenue generation and cost optimization. This novel concept is the most tech-friendly solution that helps to make travel and stays completely contactless, safe, and seamless. Moreover, you can get all this without any capital expenditure. A win-win for both, you and your guests. So, contact us now to get started!