Technology upgrade is a must for hotels for quick recovery

February 23, 2021

2020 was an eye-opener for the hospitality industry to reflect on what is working and what is not. It has become very clear that the technology in the hotel industry creates a major difference in its success. Those companies that have embraced technology for their day-to-day operations are doing a lot better as compared to properties that have not bothered to update their tech or change their processes.

The best way to recover after the COVID-19 crisis is by making some changes to how you operate and cater to your guests’ needs. An effective way to do that would be to upgrade to the latest technology in the hospitality industry. It is becoming more and more evident that guest expectations will be different post COVID-19. The only way to meet their expectations and recover is by changing the way you have been operating. Using evolving technology that helps smoothen this shift seamlessly.

What is missing in the current technology?

For decades, the hotel industry relied on different systems for daily operations and the management of hospitality experience. Even though things have been going smoothly with those options, there is always a scope of improvement especially when a pandemic completely changed the way we interact and broke the traditional norms. Instead of having multiple systems used for booking through to the post-checkout stages, consider having one hotel guest app that can do it all.

Latest technology trends in the hospitality industry

If you want to stay afloat, there are many things that you should be doing in terms of the technology you are using:

Turn to a top hotel app

Adopt contactless technologies

Know your guests better

Smart analytics to make informed decisions

It is the perfect time to move away from the traditional approaches and legacy-based systems. Instead of making your guests wait in the long check-in and checkout queues, enable contactless check-in/out with a smart hotel guest app. People who will be travelling post COVID-19 would be very careful about the new safety measures and practices and thus won’t want to stand in line with other people. They would want to get in their rooms directly without having to go to the front desk. With a contactless hotel solution like Prefme, you can also know your guests better by knowing their eat and stay preferences beforehand. This allows you to create a personalized experience that leaves guests mesmerized and impressed. This can also mean more bookings and increased hotel revenue.

The smart analytics feature of the hotel app segments guests in groups, assists in identifying patterns and guest choices, and discovering actionable insights. With the analytics, you can find out exactly what your guests like and what they don’t. This will help in the smart management of inventory. So, instead of sticking to those typical PMS platforms, go mobile with a smart and comprehensive luxury hotel app – Prefme.

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