Why digital experience is important for hotel guests?

July 15, 2020

The share of mobile hotel booking is constantly increasing. Are you using this trend to your benefit?

94% of leisure travelers switch between devices when planning or booking a trip. It goes without saying that one of these is nothing but a smartphone. So, just give it a thought, if your guests are using their phone for finding a hotel and getting in touch with you, then shouldn’t you be all geared up with extensive mobile-friendly services too?

2020 traveler – always on, always connected

Consumers no longer wait to get home; they just reach into their pocket and take immediate action there and then on a mobile. So, it won’t be wrong to say that mobile is shaping the way trips are planned, hotels are booked, nearby places to visit and things to do are searched and even the payments are made.

And surprise, surprise

Failure to provide a good mobile experience to your guests means your competitor just gained a new guest.

So, it is high time that you think about giving your guests the digital experience through a luxury hotel app to keep them glued to you.

Here we are listing a few key things that you should consider in order to take your guests’ digital experience a notch higher.

Mobile hotel website

Firstly, your hotel website must be user-friendly and responsive, i.e. it should look perfect and be super smooth to use when opened on a mobile phone. Make sure the page speed is lightning fast and takes no more than a few seconds to load on user’s phone. Lastly, the content. Keep the content crisp and to the point. In short, your website should be well-designed and easy to navigate through. Solutions like Prefme offer hotels to create a stunning profile on the app and as soon the user checks-in to your hotel, the app completely adapts to your hotel’s look & feel showcasing your services, amenities, directory and more.

Guest Experience Tools

Having a website is like luring the customer but in order to retain them you need to have great guest experience tools. By great guest experience tools, we mean better navigation and minimum steps to complete a task.

A few more things to consider when implementing such a solution:

Contactless check-in and check-out: This can’t be emphasized enough in today’s tough time of pandemic. Everybody is worried about their safety and being a hotel, it is your responsibility to present your guests with solutions that are made for these times and guarantee complete safety as well as peace of mind for your guests.

Don’t just sell rooms or beds: If you wish to be more successful and bring more sales in, your hotel app should be a one-stop-shop for travelers. Choose a comprehensive hotel experience solution that allows service booking though guest’s phone, multiple bookings in one transaction, gift vouchers and more.

Multi-lingual: As you have guests coming in from all across the globe, it is important to provide language options for your online customers to choose from. This will improve their convenience and your chances for conversion. Answer their queries in their preferred language before, during and post stay. These type of chat services are known to increase direct bookings by 400% and conversion by 6-10 times.

Once you will complete the above steps towards your perfect mobile online presence, you will start getting more direct bookings that have lower acquisition costs as compared to bookings done through OTAs.

About Prefme Partner

The Prefme app thrives on the concept of enabling hotels to deliver contactless and hyper-personalised guest experiences. Prefme is world’s first user powered universal hotel app that allows your guests to do more than just online check-ins and check-outs. With Prefme, your hotel gets featured to travelers across the globe which helps with more direct bookings. Using the innovative features, your guests can order food in the room, chat with hotel staff & place service requests while you get access to their in-depth eating and staying preferences to completely personalize the in-room amenities, ambience, meals and much more. This novel concept is the most tech-friendly solution that helps to make travel and stays completely contactless, safe and seamless. Moreover, you can get all this without any capital expenditure. A win-win for both, you and your guests. So, contact now to get started.