Updated as on : September 15, 2020

Privacy Policy


The contents hereof shall constitute Prefme Matrix Private Limited’s (“Company”) privacy policy in relation to the Website (“Privacy Policy”). Capitalized terms not defined herein shall have the meaning ascribed to them in the Terms and Conditions (defined below).

The Company endeavours to protect your personal privacy. The Company provides this Privacy Policy to help you to understand what the Company may do with any personal information that is obtained from you. By providing your personal information to the Company, you signify your acceptance of this Privacy Policy and agree that the Company may collect, use and disclose your personal information as described in this Privacy Policy. If you do not agree to this statement, please do not provide your personal details to the Company. This Privacy Policy is incorporated into, and part of, the terms and conditions which govern the Website (“Terms and Conditions”). The Company may use your information for the purposes set out below.

The Company may need to update or modify this Privacy Policy from time to time. The Company shall notify you through the Website or by way of an e-mail upon this Privacy Policy being updated or modified. The Company recommends that you regularly check this Privacy Policy to ensure that you have read the most recent version.

What Constitutes Personal Information?

“Personal Information” shall mean any information that relates to a natural person, which, either directly or indirectly, is capable of identifying such person including but not limited to:

  • Your Information (as defined in the Terms and Conditions)

  • any specific details about you using / accessing this Website

  • your IP address; and/or

  • call / chat data records, if any.

Minimum Age

You must not provide us with your Personal Information if you are not at least 18 years of age as of the date you provide the information. We do not intend to collect Personal Information from any person below the age of 18 years.

What Information does the Company collect?

    The Company may collect, store and use the following kinds of Personal Information:

  • Information about your use of this Website

  • Information about any transactions or dealings carried out by you through this Website

  • Information shared at other interfaces displayed or connected with this Website

  • Information about you as collected as part of Your Information (as defined in the Terms and Conditions)

  • Information about your location from the use of the Website

  • Log-in and Social Media Account Details: If provided by you, the Company will process your log-in details, including if applicable and provided, social media account(s) information for login and account creation purposes; and

  • The Company may collect information about your phone, computer, device and your use on this Website, such as your telephone number, IP address, geographical location, phone / device type, make, model and operating system, length of use and number of views. The Company may use this information in the administration of this Website, to improve this Website’s usability, and for promotional purposes.

How does the Company collect Information?

You understand that most of the Information is provided directly by you to the Company. The Company collects Your Information provided by you and as part of your use of / access to this Website. The Company also collects Information when you use this Website via cookies.


The Company uses cookies on this Website. A cookie is a text file sent by a web server to a web browser/Website and stored by the browser/Website. The text file is then sent back to the server each time the browser/Website requests a page from the server. This enables the web server to identify and track the web browser/Website. The Company may send a cookie which may be stored on your browser/Website on your phone/computer’s hard drive.

The Company may use the information we obtain from the cookies in the administration of this Website, to improve the Website’s usability and for promotional and marketing purposes, in accordance with this Privacy Policy. The Company may also use that information to recognize your phone / device when you use this Website, and to personalize this Website for you.

How will the Company use your Personal Information?

All the information provided to the Company by you as part of Your Information, including but not limited to Personal Information is voluntary.

You can access, modify, correct and eliminate the data about you by requesting the Company for the same in writing. If you update any information, the Company may keep a copy of the information which you originally provided for uses documented herein.

    The Company uses your Personal Information for any of the following:

  • Email and/or notify (through this Website) you for the purposes of verification and/or with specific offers on other products and services provided by the Partners.

  • The Company may use your Personal Information that it collects to enhance the services offered by the Company like customization of this Website based on your use of this Website.

  • The Company may use your Personal Information to better understand your user profile in order to provide smart recommendations in this Website.

  • The Company may use data for analytics and measurement to understand how the services are used. For example, the Company may analyze data about your visits to this Website to do things like optimize product design and the Company also uses data about the advertisements you interact with to help advertisers understand the performance of their ad campaigns.

  • The Company values opinions and comments from its users and may conduct surveys, both online and/or offline. Participation in these surveys is entirely optional. Typically, the information received is aggregated, and used to make improvements to the Website, services and to develop appealing content, features and promotions for users based on the results of the surveys. Identity of the survey participants is anonymous unless otherwise stated in the survey.

How will the Company share your Personal Information?

    If you agree, the Company may share your below Personal Information with the Partners listed on this Website for the following purposes:

  • Live analytics as well as data analytics of all users of this Website are provided to the relevant Partner(s)

  • Data can be part of any kind of data analytics and data mining

  • The Website uses temporary cookies to store certain data that is used by the Company and its service providers for the technical administration of the Website, research and development, and for user administration. In the course of serving advertisements or optimizing services to the users of the Website, the Company may allow authorized third parties to place or recognize a unique cookie on a user’s profile. The Company does not store personally identifiable information in the cookies.

    If you have agreed to receive advertisements / marketing materials, the Company and/or the permitted advertisers will send you such materials. You may opt out of receiving advertisements / marketing materials at a later point of time by clicking here.

    The Company may display advertisements to users that fit a certain general profile criteria.

    The Company does not provide your Personal Information to third parties for their marketing purposes without your consent but may use it for the Company’s internal study and analysis purposes such as consumer behavior, your preferences, popularity of the Service, etc. or may transfer it to third parties without you being identified.

    In addition, if you have agreed to receiving promotional materials, you may look forward to receiving periodic marketing emails, newsletters and exclusive promotions offering special deals. You have the right to unsubscribe from any such emails, newsletters or promotions at any point in time.

    If you have agreed, the Company may also share certain filtered Personal Information to its business partners who may contact you to offer certain products or services, which may include free or paid products / services, which will enable you to have better personalized experience or to avail certain benefits specially made for Prefme users. If you choose to avail any such services offered by the Company’s business partners, the services so availed will be governed by the privacy policy of the respective service provider and the Company shall not be liable for any use or misuse of your personal information by such service provider(s).

    The Company may share your Personal Information with third parties that Company may engage to perform certain tasks on its behalf, including but not limited to payment processing, data hosting, and data processing platforms.

How does the Company store your Personal Information?

The Company stores and processes Personal Information on computers that are protected by physical as well as technological security devices. Personal Information is stored in databases located in India but can be accessed globally. Of course, data transmission over the internet is inherently insecure, and the Company does not warrant / guaranty the security of data sent over the internet. The Company keeps Your Information on record and facilitate its availability to you as and when applicable to the use of the Service ordered by you. On the expiry or termination of the Terms and Conditions, the Company will delete Your Information. The Company uses third parties to verify and certify the Company privacy principles. If you object to Personal Information being transferred or used in this way, please do not use the Website. The Company will protect your Personal Information in accordance with this Privacy Policy (detailed herein).

The Company will retain your Personal Information for as long as is reasonably necessary for the purposes listed in this Privacy Policy. In some circumstances we may retain your Personal Information for longer periods of time, for instance where we are required to do so in accordance with any legal, regulatory, tax or accounting requirements.

Where your Personal Information is no longer required, the Company will ensure it is either securely deleted or stored in a way which means it will no longer be used by the business.

Legally Required Disclosures

The Company will not disclose any Personal Information or data to governmental institutions or authorities unless such disclosure is requisitioned or requested under any law or judicial decree or when the Company, in its sole discretion, deems it necessary in order to protect its rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply the User Agreement, or for regulatory, internal compliance and audit exercise(s).

Your Rights

    The Company provides you with the following rights with respect to your Personal Information:

  • Right to Access – You can access your Personal Information at any time by making a written request to the Company by sending an email from your registered email address to support@prefme.com.

  • Right to Rectification – You can modify any of your Personal Information by making a written request to the Company by sending an email from your registered email address to support@prefme.com.

  • Right to be forgotten – You can make a written request to the Company for your Personal Information to be deleted, under certain conditions, by sending an email from your registered email address to support@prefme.com.

  • Right to restrict / object to processing – You can make a written request to the Company to cease processing your Personal Information, under certain conditions, by sending an email from your registered email address to support@prefme.com.

  • Right to portability - You can make a written request to the Company to transfer your Personal Information to another organisation, under certain conditions, by sending an email from your registered email address to support@prefme.com.

  • Any of the above requests received by the Company will be responded to within a maximum period of one (1) month from the date of receipt of such request.


    The Company addresses any discrepancies and grievances of all users of this Website with respect to processing of information in a time bound manner. For this purpose, the Company has designated a Grievance Officer, who will redress the grievances of the users of this Website expeditiously within a maximum of one (1) month from the date of receipt of grievance, and who can be reached by:

  • Sending a letter marked to the attention of “Grievance Officer”, to Prefme Matrix Private Limited, 401, The Agarwal Corporate House, Sector B, Greater Brajeshwari, Near Agarwal Public School, Indore – 452016, India;

  • Or

  • Sending an email to support@prefme.com.

Your Account

If you use the Website, you are responsible for restricting access to your phone / device, and you agree to accept responsibility for all activities that occur under your use of the Website. You agree to promptly notify the Company about any misuse by sending an email to support@prefme.com. If the Company has reason to believe that there is likely to be a breach of security or misuse of this Website, the Company may deny you access to this Website without any liability to this Website or to the Company.

The Company shall not be responsible for removal of Your Information, or any other contents from this Website or a Service.

The Company does not warrant that this Website, server, or emails sent from the Company or the Partners are free of viruses or other harmful effects. You explicitly comply and agree that your use of this Website is at your own individual risk.

Third Party Sites / Websites

This Privacy Policy applies to your use of this Website. The Company does not exercise control over the Partner’s sites, or third party’s sites displayed as links from within the Services. These other sites may place their own cookies or other files on a users’ phone, device, collect data or solicit personal information from you, for which the Company is not responsible or liable. Accordingly, the Company does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such websites, nor does the Company guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, messages or other materials available on such websites. The inclusion or exclusion does not imply any endorsement by the Company of the website, the website’s provider, or the information on the website. The Company encourages each user to read the privacy policies of that website.